15 Press Release Examples & Free Templates for Brands Entering Turkey

These press release examples show the same pattern every time: the most newsworthy fact leads the headline, the first paragraph answers who/what/when/where/why, at least one substantive quote backs up the claim, and a clear media contact makes it easy for a journalist to follow up.

Below are 15 real-world-style examples organized by type, three free templates you can adapt immediately, and one full worked example written specifically for a foreign brand announcing its entry into Turkey.

What Makes a Press Release Actually Get Picked Up

Before the examples — the five things that separate a release journalists use from one they ignore:

Inverted pyramid structure. The single most important fact goes in the headline and first sentence, not buried in paragraph three.
A headline that states the news, not a slogan. “Nordholm Living Opens First Turkish Showroom in Istanbul” beats “Nordholm Living Expands Its Vision.”
At least one quotable, substantive quote. Not “We’re thrilled” — a quote that adds information a journalist could use as a standalone line.
A boilerplate paragraph. A short, consistent “About [Company]” block journalists can lift directly.
A real media contact. Name, email, and phone — not a generic “info@” inbox.

Checklist of 5 essentials for writing an effective press release

15 Press Release Examples by Type

The examples below are illustrative and written to demonstrate structure and tone; company names and details are not real.

Product Launch Announcements

[SaaS feature launch] “Acme Analytics Launches Real-Time Fraud Detection for E-Commerce Platforms” — lead: “Acme Analytics today announced the launch of its real-time fraud detection module, giving mid-market e-commerce platforms enterprise-grade protection without added checkout friction.”
[Consumer product launch] “Nordholm Living Debuts Modular Sofa Collection Designed for Small-Space Living” — lead: “Scandinavian furniture brand Nordholm Living today unveiled its new modular sofa line, built specifically for apartments under 70 square meters.”
[B2B software launch] “Vertex Logistics Software Adds AI-Powered Route Optimization” — lead: “Vertex today released an AI-driven route optimization engine that cuts average delivery times by 18% in early customer trials.”

Market Entry & Expansion Announcements

[Retail market entry] “IKEA-Style Retailer Nordholm Living Enters the Turkish Market with Istanbul Flagship Store” — lead: “Nordholm Living announced today it will open its first Turkish location in Istanbul’s Kadıköy district this fall, marking the brand’s entry into the Turkish home furnishings market.”
[Tech expansion] “Fintech Platform PayFlow Expands Operations to Turkey, Targeting SME Merchants” — lead: “PayFlow today announced its expansion into Turkey, bringing its merchant payment platform to small and mid-sized businesses across Istanbul, Ankara, and Izmir.”
[Regional office opening] “Global PR Firm Opens Istanbul Office to Serve Growing Client Base in Turkey” — lead: “The firm’s new Kadıköy office will be led by a team of Turkish-market specialists serving both domestic and international clients.”

Partnership & Collaboration Announcements

[Distribution partnership] “Nordholm Living Partners with Turkish Retailer Modalife for National Distribution” — lead: “The partnership gives Nordholm Living access to Modalife’s 40-store Turkish retail network, accelerating its market entry timeline by an estimated six months.”
[Technology integration] “Acme Analytics and PaymentCo Announce Integration Partnership” — lead: “The integration allows PaymentCo merchants to access real-time fraud scoring directly within their existing checkout flow, with no additional setup required.”

Funding & Investment Announcements

[Series A] “PayFlow Raises $12M Series A to Expand Payment Infrastructure Across Southeast Europe” — lead: “The round, led by [Investor], will fund PayFlow’s expansion into Turkey, Greece, and Romania over the next 18 months.”
[Growth investment] “Nordholm Living Secures Growth Investment to Fund European Retail Expansion” — lead: “The investment will fund five new showroom openings across Europe, including the brand’s first Turkish location.”

Executive Hire & Leadership Announcements

[Regional lead hire] “PayFlow Names [Name] as Country Manager for Turkey” — lead: “[Name] brings over a decade of fintech leadership experience in the Turkish market, having previously led expansion efforts at [Prior Company].”
[C-suite hire] “Nordholm Living Appoints [Name] as Chief Retail Officer to Lead International Expansion” — lead: “[Name]’s appointment comes as the company prepares to open its first stores outside Scandinavia, including its planned Istanbul flagship.”

Company Milestone & Anniversary Announcements

[Growth milestone] “Acme Analytics Surpasses 500 Enterprise Customers Worldwide” — lead: “The milestone comes 18 months after the company’s Series B funding round and reflects a 140% year-over-year increase in enterprise adoption.”
[Anniversary] “Vertex Logistics Marks 10 Years of Operations with Launch of Sustainability Initiative” — lead: “To mark the milestone, Vertex is committing to carbon-neutral last-mile delivery across its European network by 2028.”
[Award/recognition] “PayFlow Named to [Publication]’s List of Top Fintech Companies to Watch” — lead: “The recognition cites PayFlow’s rapid expansion into Southeast European markets as a key factor in its selection.”

3 Free Press Release Templates

Free press release template preview shown on laptop and tablet screens

Template 1: Product Launch

FOR IMMEDIATE RELEASE [Company Name] Launches [Product/Feature Name] [City, Country] — [Date] — [Company Name] today announced the launch of [Product/Feature Name], [one-sentence description of what it does and who it’s for]. [2-3 sentences on the problem this solves and why it matters now.] “[Substantive quote from a company spokesperson — should add information, not just express excitement],” said [Name, Title]. [Optional: a supporting statistic, customer quote, or availability detail.] [Product/Feature Name] is available starting [date] at [where/how]. About [Company Name] [2-3 sentence boilerplate — what the company does, who it serves, any notable credentials or partnerships.] Media Contact: [Name] [Email] [Phone]

Template 2: Market Entry / Expansion

FOR IMMEDIATE RELEASE [Company Name] Enters the Turkish Market with [Store/Office/Launch Detail] Istanbul, Turkey — [Date] — [Company Name], [one-line description of the company], today announced its entry into the Turkish market with [specific detail: a flagship store, local office, partnership, etc.]. [2-3 sentences: why Turkey, why now, what this means for Turkish customers/partners specifically — avoid generic “exciting market” language, cite something real: market size, existing demand, local partnership.] “[Quote from company leadership on the Turkey decision],” said [Name, Title]. “[Optional second quote — from a local partner, distributor, or the company’s Turkey country lead, if one exists],” said [Name, Title]. [Company Name] plans to [next concrete step: additional locations, hiring, product localization timeline]. About [Company Name] [Boilerplate.] Media Contact: [Name] [Email] [Phone]

Template 3: Partnership Announcement

FOR IMMEDIATE RELEASE [Company A] and [Company B] Announce Partnership to [Shared Goal] [City, Country] — [Date] — [Company A] and [Company B] today announced a partnership to [one-sentence description of what the partnership does]. [2-3 sentences on what each party brings and why the combination matters to customers/the market.] “[Quote from Company A leadership],” said [Name, Title, Company A]. “[Quote from Company B leadership],” said [Name, Title, Company B]. The partnership [takes effect / rolls out] starting [date/detail]. About [Company A] [Boilerplate.] About [Company B] [Boilerplate.] Media Contact: [Name] [Email] [Phone]

A Full Worked Example — Market-Entry Press Release for a Foreign Brand Entering Turkey

Kadıköy Istanbul street scene illustrating a local market entry example

Worked example: Nordholm Living — Turkey market entry

FOR IMMEDIATE RELEASE Nordholm Living Opens First Turkish Showroom in Istanbul’s Kadıköy District ISTANBUL, TURKEY — [Date] — Nordholm Living, the Scandinavian furniture brand known for its modular, small-space furniture collections, today announced the opening of its first Turkish showroom in Istanbul’s Kadıköy district, marking the company’s entry into the Turkish home furnishings market. The 400-square-meter showroom will carry Nordholm Living’s full modular sofa and storage collections, alongside a Turkey-exclusive line designed in response to local demand for compact furniture suited to Istanbul’s apartment-heavy housing market. The opening follows eighteen months of market research and a distribution partnership with Turkish retail group Modalife. “Istanbul was a deliberate choice, not just an obvious one,” said [Name], CEO of Nordholm Living. “Apartment living here shares a lot with the Scandinavian cities we started in — space is at a premium, and people want furniture that adapts rather than furniture they have to work around. That’s exactly the problem we’ve spent a decade solving.” “Turkish consumers have been asking for accessible modular design for years,” said [Name], Country Director at Modalife. “Nordholm Living’s approach fits the market better than anything currently available locally.” The Kadıköy showroom opens to the public on [date]. Nordholm Living plans to open two additional Turkish locations, in Ankara and Izmir, by the end of next year. About Nordholm Living Nordholm Living designs and manufactures modular furniture for small-space living, with showrooms across Scandinavia and Northern Europe. Founded in [year], the company has sold over [number] units worldwide. Media Contact: [Name] [Email] [Phone]

(Nordholm Living is an illustrative placeholder brand, not a real PRTURKEY client — used here purely to demonstrate structure for a Turkey market-entry release. This section will be updated with real client examples as they become available.)

What Makes News Actually Land With Turkish Media

A release built like the examples above still depends on how it’s distributed. Reach through Turkey’s national wire services — DHA and Anadolu Agency (AA) — generally matters more for pickup than the raw number of outlets a distribution package claims.